Post by account_disabled on Jan 9, 2024 0:38:27 GMT -5
This book speaks precisely about the need to update to new trends and consumer needs, since the old traditional marketing methodologies no longer work. But why? Due to the oversaturation of the media, and because people no longer want to be offered services and products left and right, but rather they really want their doubts and problems to be resolved, that is, they want personalized treatment and also , be different solutions to the same old thing. In The Purple Cow, Seth Godin delves into the human need to seek—and prefer—the purple cow over other normal cows, and gives us the key elements to transform your way of doing business and online marketing strategies. Book: The Purple Cow. Book " The Purple Cow: Differentiate yourself to transform your business " on Amazon.
Marketing Moving from Traditional to Digital Philip Kotler is considered the father of current marketing, because with his Phone Number List works we have left old sales techniques behind and changed the way we understand marketing. In Marketing 4.0: Moving from Traditional to Digital , Kotler talks to us again about leaving traditional marketing methods behind and moving towards the use of inbound marketing and attraction marketing, thus ensuring that our clients fall in love with the brand and recommend it with enthusiasm. all your acquaintances, family and friends. This reading is essential for all those who are learning about inbound, content marketing, social networks, capturing leads through a website, using CRM, among other technologies.
Book " MarketingMoving from Traditional to Digital " on Amazon. 4. Blue Ocean Strategy If the other books talk about new marketing concepts, how to sell and what techniques you can best take advantage of, this book talks about the implementation of strategies in the business environment itself. In this way, “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne implements a new approach to the market, so that competition is more fruitful and everyone wins more. The book introduces a very interesting idea, which says that competition itself is not necessary, since it creates bloody red oceans contaminated by high supply, and that causes competitors to take an increasingly smaller part of the profits. And to combat this, it is necessary to create environments that are like blue oceans, which promote the growth of everyone in a more equitable way. Book: Blue Ocean Strategy.
Marketing Moving from Traditional to Digital Philip Kotler is considered the father of current marketing, because with his Phone Number List works we have left old sales techniques behind and changed the way we understand marketing. In Marketing 4.0: Moving from Traditional to Digital , Kotler talks to us again about leaving traditional marketing methods behind and moving towards the use of inbound marketing and attraction marketing, thus ensuring that our clients fall in love with the brand and recommend it with enthusiasm. all your acquaintances, family and friends. This reading is essential for all those who are learning about inbound, content marketing, social networks, capturing leads through a website, using CRM, among other technologies.
Book " MarketingMoving from Traditional to Digital " on Amazon. 4. Blue Ocean Strategy If the other books talk about new marketing concepts, how to sell and what techniques you can best take advantage of, this book talks about the implementation of strategies in the business environment itself. In this way, “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne implements a new approach to the market, so that competition is more fruitful and everyone wins more. The book introduces a very interesting idea, which says that competition itself is not necessary, since it creates bloody red oceans contaminated by high supply, and that causes competitors to take an increasingly smaller part of the profits. And to combat this, it is necessary to create environments that are like blue oceans, which promote the growth of everyone in a more equitable way. Book: Blue Ocean Strategy.